Privacy Policy

1. About this policy

Sherif Studios LLC, doing business as Pregnancy Safe, operates our app, website and related tools (the "Services"). We are responsible for the personal information described in this policy. For privacy questions or requests, contact shane@pregnancysafeapp.com. Our Terms of Service separately govern use of the Services.

2. Information we collect

We collect information to make Pregnancy Safe more useful, improve your experience and tailor relevant features to your pregnancy. The pregnancy details you choose to share help us provide content for your stage, keep your history and make responses more relevant to you. Other information helps us run the Services, support your account and keep things working securely, as explained below.

• Account details, such as your email, name, account identifiers and sign-in information.
• Pregnancy information you provide, including due date, symptoms, moods and dated check-ins, along with estimated pregnancy week. Saved information is associated with your account and may be sensitive health information.
• Product searches, barcodes, images you submit, extracted ingredients, scores and related results.
• Chat messages, conversation history, generated answers and pregnancy information used to provide relevant responses.
• Photos submitted to the website pregnancy-test checker and the resulting readings.
• Device and browser information, IP address, approximate region, usage activity, cookies and diagnostic information. App analytics may be associated with your account, email and pregnancy week.
• Purchase, subscription, refund and referral information. Apple processes App Store payments; we do not receive your full payment card details.
• Support messages, attachments, feedback and communication preferences.

Information comes from you, your use of the Services, and sign-in, payment and other service providers. Avoid putting unnecessary identifying details or medical paperwork in messages or photos.

3. How we use information

We use information to provide accounts, saved history, pregnancy tracking, product checks, AI answers and photo analysis; manage purchases and referrals; provide support and service communications; understand usage and improve the Services; prevent abuse and protect security; and meet legal obligations. We also use public product and educational sources to support results. Published aggregate statistics are described separately below.

4. AI features

AI chat uses OpenAI to process your messages, conversation history and relevant saved pregnancy information, including due date and estimated pregnancy week. Research queries may also be sent to Perplexity. Conversations and related records may be retained by us and our providers. The website photo checker's separate processing arrangements are described below.

Where permission is required, we will explain the sharing and request permission before it occurs. You can decline to use the AI feature or contact us to withdraw consent for future processing that relies on it. Accepting this policy does not replace that permission. AI outputs can be inaccurate and are not medical advice.

5. How we share information

We share relevant information with providers that support the Services:

• Account, hosting and security providers process information needed to operate, store and protect your account and service activity.
• AI, search and image-recognition providers process questions, relevant pregnancy context, product queries or submitted images to deliver the features you request.
• Analytics and diagnostics providers process usage, device and account information to measure performance, troubleshoot problems and improve features.
• Payment, subscription and referral providers process account, transaction and attribution information to manage access, purchases and referral commissions.
• Support providers process information needed to respond to your requests.

Providers acting on our behalf are required to protect information and use it for agreed purposes. Independent services, such as your sign-in or payment provider, also have their own privacy policies. We may disclose information where required by law, to protect rights and security as permitted by law, or as part of a business transfer subject to applicable protections and notice requirements.

We do not sell your personal information or share it for third-party interest-based advertising.

6. Cookies and analytics

We use cookies and similar browser storage for preferences, analytics and feature experiments. Website analytics measures visits and interactions; app analytics may be linked to your account. You can manage website storage through your browser, but doing so does not erase information already collected or disable all app analytics.

Where consent is required for non-essential analytics or storage, we will request it and provide a way to withdraw it. Contact us about your choices. Opting out of optional communications is separate from controlling analytics.

7. Published statistics

We may use product-check activity and pregnancy check-ins to produce aggregate statistics for educational charts, articles and reports, including content promoting Pregnancy Safe. Publications exclude names, account identifiers, individual due dates, private messages and individual histories. We review identification risk and combine or withhold results where needed.

Public reports may be downloaded or republished by others. Updating this policy does not itself authorize a new use of previously collected information; any materially different use requires appropriate notice and any legally required permission.

8. How long we keep information

We retain account and check-in information to provide your account and saved history. Searches, conversations and related results may be retained for continuity, support and quality review. Other usage, diagnostic, support and referral records are kept according to their service purpose, resolution of support or security issues, provider retention settings and applicable legal obligations. Purchase records legally required for tax or compliance are retained for the applicable legal period.

Account deletion applies to associated personal information as described below. Aggregate statistics that do not identify you and cannot reasonably be linked to you may remain, including copies of public reports held by others. Apple's independently controlled purchase records are governed by its own policies.

9. Pregnancy-test photos

The website checker does not require an account. Selecting a photo does not upload it; submitting it sends a processed copy to OpenRouter and its AI model provider for analysis. We also process browser, network and technical information for verification, abuse prevention and troubleshooting.

We do not save checker photos or readings on our servers. Analysis uses OpenRouter's Zero Data Retention routing, which permits temporary memory caching and separate technical records. This does not mean immediate deletion everywhere. The checker's photo-retention arrangements do not apply to app chat or ingredient-image processing.

Limited submission and processing-status records become eligible for cleanup after 24 and 48 hours respectively; cleanup occurs with subsequent activity, not at an exact time. Diagnostic logs have separate retention settings. These records exclude photos and the content of readings. General website analytics may also operate on this page.

Start over clears the photo and report links from the page, not provider records or reports you downloaded. Downloaded reports remain on your device until you delete them.

10. Your choices and deletion

You can choose whether to provide pregnancy information, submit check-ins, send messages or upload photos. You can update your due date and remove check-in entries in the app. A feature may need certain information to work. Contact shane@pregnancysafeapp.com to request access, a copy, correction or deletion of personal information. We may need to verify your identity.

To request account deletion, choose Delete Account in your Profile. We will delete your account and all associated personal information from our systems and arrange for its deletion by service providers that process it on our behalf, except information we are legally required to retain. Deletion is not immediate and may take time to complete. We will confirm when your deletion request has been completed.

Deleting your account does not cancel an Apple subscription. Manage or cancel it through your Apple Account settings.

Where processing relies on consent, you can withdraw it for future processing by contacting us or using the relevant control. This does not affect prior lawful processing. You may opt out of optional communications; necessary service messages may still be sent.

Depending on applicable law, you may also have rights to portability, restriction, objection, or opt-out of specified uses or disclosures. California rights may include sale/sharing and sensitive-information controls where the CCPA/CPRA applies. Contact us to exercise rights, ask about an authorized agent or appeal where available. We will respond within applicable legal deadlines and will not unlawfully discriminate against you. You may complain to your relevant data protection authority, including an EEA supervisory authority or the UK Information Commissioner's Office.

11. Regional rights and international processing

Where EEA or UK law applies, our legal bases include contract for requested account, purchase and service functions; legitimate interests for proportionate security, fraud prevention, troubleshooting and improvement, balanced against your rights; consent for processing that requires it; and legal obligations for required records and disclosures. For health information subject to special-category rules, our basis is explicit consent in addition to an applicable ordinary lawful basis. Required consent must be obtained separately; this policy does not provide it.

Information may be processed in the United States and other countries. Where required, transfers must use an applicable adequacy decision or appropriate safeguards, such as approved contractual clauses and necessary supplementary measures. Contact us for relevant processing locations, safeguards or a copy of those safeguards where available.

12. Security, children and external links

We use measures intended to protect personal information, but no service guarantees absolute security. Protect your credentials and report suspected unauthorized access. We will provide security-incident notices required by law.

The Services are not directed to children under 13 or a higher applicable minimum age. Where legally required, parental authorization must be obtained before use. Contact us if you believe a child provided information contrary to applicable requirements so we can investigate and act appropriately.

Independent websites linked from the Services have their own privacy practices.

13. Changes to this policy

We will identify the effective date of published revisions. For material changes to how we use or share information, we will provide appropriate notice and obtain any required consent before the new use. Updating this policy does not waive your existing rights.